VISION:
A world without destructive waste

MISSION:
Sharply decrease the demand for single-use plastic through creative awareness campaigns and the development of business models that begin from the waste, up.

About our logo:

In 1970, the packaging industry created the recycling symbol to advertise its reprocessed products. The symbol was commissioned by the Container Corporation of America, and left for the public domain to adopt.

In 1988 the Society of Plastics Industries adopted the chasing arrow symbol, inserting numbers 1-9 at its center. Today this symbol represents plastic types, rather than the utilization of recycled materials in the manufacturing process. These symbols are printed on virtually every plastic package and have come to mean “Please Recycle”.

Leave No Plastic Behind manipulated the symbol by inserting a “?” inside the chasing arrows, questioning: (1) Who benefits more from the plastic recycling concept, industry or the environment? (2) Are current recycling rates acceptable? (3) Why do so few ounces of anything need their own package? (4) How have we been trained to waste? (5) What can consumers do to end the time-killing debates on resource efficiency surrounding plastics, including the decades old, “Paper v. Plastic” debate?

The current consumer-led organic/local food movement and attention to trans-fatty acids are evidence that consumers are PEOPLE who are becoming more conscious of what they eat. Now how about what we are leaving behind? The dollar is at least as strong as a vote on election day. So are actions.

Projected inspired by experience and observation as well as Garbageland, by Elizabeth Royte and The Hidden Life of Trash by Heather Rogers